How is property digital marketing measured?

We report cost per enquiry, cost per booked showroom visit and cost per offer. Because our team also runs the booking desk and gallery floor, media performance is tied to real attendance rather than clicks alone.

How long does a project website take to launch?

A trilingual project site is typically live within three to five weeks of approved content and imagery, with a teaser or registration page available within days if the launch timetable demands it.

Do you cover Greater Bay Area buyers?

Yes. Cross-border demand is addressed through Xiaohongshu, WeChat and Douyin with Simplified Chinese content produced natively for each platform, supported by Mandarin-speaking coordinators at the booking desk.

Are enquiry forms compliant with privacy rules?

Consent language, data retention and opt-out handling are reviewed against Hong Kong personal data requirements, and lead data is held in the developer's own system.

Who owns the website and campaign data?

The developer owns the domain, the site, the advertising accounts and all lead data. Everything is handed over at the end of the engagement.

Marketing Support 02 — Website & Digital Marketing

Property Website Design and Digital Marketing for New Launches

The online layer that fills the appointment book: a fast project website, virtual tours, and search and social campaigns judged on booked showroom visits.

Schedule Strategy Call See the Full Playbook

Overview

Digital marketing for a property launch has one job: put the right buyer in front of the show flat. Brightfield builds the project website and virtual tour, wires every form and click-to-message button into the booking desk and CRM, and runs the acquisition channels around it — branded and defensive search, display, property portals, Facebook and Instagram in Hong Kong, and Xiaohongshu, WeChat and Douyin for Greater Bay Area demand. Because the same team receives the booking and hosts the visitor, we can report cost per booked visit and cost per qualified buyer, not just cost per click.

Core Pillars

Each pillar operates as an integrated stream inside the Brightfield launch engine.

Project Website & Microsite Build

A fast, trilingual, mobile-first project site engineered for enquiry conversion and search visibility.

Trilingual site architecture with clean URLs
Unit finder, floor plans and location storytelling
Core Web Vitals and accessibility tuning

Virtual Tours & Interactive Show Flat

Immersive online viewing for buyers who cannot visit yet, including cross-border and overseas audiences.

3D virtual tour capture and hosting
Interactive unit and view simulators
Tour embeds reused on gallery digital walls

CRM Lead Capture & Routing

Every form, call and message becomes a tracked lead in the developer's CRM with its full source history.

Compliant enquiry forms with consent capture
WhatsApp Business click-to-message routing
Source attribution from first click to visit

Search Marketing & Property Portals

Paid and organic search coverage on project, developer and district terms, plus placement on Hong Kong property portals.

Defensive bidding on branded project terms
District and buyer-intent keyword coverage
Portal listings and premium placements

Social Media & Greater Bay Area Channels

Local and cross-border social reach with content produced natively for each platform and language.

Facebook and Instagram campaigns for Hong Kong buyers
Xiaohongshu, WeChat and Douyin for cross-border demand
Key opinion leader collaborations and site visits

Performance Reporting to Booked Visits

One dashboard linking media spend to appointments kept and offers made on the gallery floor.

Cost per enquiry, per booked visit and per offer
Channel-level quality scoring, not just volume
Weekly optimisation review with the developer

FAQ

Frequently Asked Questions

Written & reviewed by

Brightfield Management Limited

First-hand property sales, sales gallery operations & developer marketing team, Hong Kong

Our team runs sales galleries, showroom customer service and digital acquisition campaigns for first-hand residential launches across Hong Kong and the Greater Bay Area. Guidance on this page reflects live launch practice, SRPE compliance requirements and PDPO-aligned data handling.

Ready to accelerate your launch?

Book a confidential strategy call with our senior HK/GBA launch team.

Book Consultation