Sales Gallery Arrangement and First-Hand Sales Day Logistics
Everything that has to run perfectly on a sales day: ballot handling, queue control, cheque collection, unit release boards and contract-room flow.
Overview
A first-hand sales day compresses months of marketing into a few hours of execution. Brightfield builds the operating plan for that day and staffs it: registration desks, ballot draw procedures, cashier's order verification, unit availability boards, price list distribution, queue management, security liaison and contract room scheduling. Every step is documented, timestamped and auditable, which protects the developer commercially and keeps the sales arrangement transparent to buyers, agents and the press.
Core Pillars
Each pillar operates as an integrated stream inside the Brightfield launch engine.
Sales Day Operating Plan
A written run-sheet covering every role, station, timing and escalation path for the day of sale.
- Minute-by-minute run sheet and staffing map
- Contingency plans for weather, overflow and delays
- Full rehearsal with the sales team before launch
Registration, Ballot & Cheque Handling
Controlled intake of registrations and cashier's orders with verification, numbering and a transparent draw procedure.
- Registration verification and numbered receipting
- Supervised ballot draw with witnessed records
- Secure cashier's order custody and reconciliation
Queue, Crowd & Security Control
Orderly buyer and agent flow on peak days, coordinated with venue management and licensed security.
- Zoned queueing with numbered batching
- Licensed security and crowd marshal deployment
- Media and VIP handling protocol
Unit Release & Price List Control
Live availability boards and controlled distribution of price lists and sales arrangements as each batch is released.
- Real-time availability board operation
- Version-controlled price list distribution
- Batch release announcements in three languages
Contract Room & Closing Logistics
Scheduling and document flow between buyers, agents, solicitors and the developer's sales administration.
- Solicitor desk coordination and room allocation
- Document pack preparation and tracking
- Preliminary agreement handover and filing
Audit Trail & Same-Day Reporting
A complete evidence file of the sales day plus a same-evening performance report to the developer.
- Timestamped logs of every release and transaction
- Photo and video record of ballot procedures
- Same-evening take-up and conversion report
Frequently Asked Questions
Written & reviewed by
Brightfield Management Limited
First-hand property sales, sales gallery operations & developer marketing team, Hong Kong
Our team runs sales galleries, showroom customer service and digital acquisition campaigns for first-hand residential launches across Hong Kong and the Greater Bay Area. Guidance on this page reflects live launch practice, SRPE compliance requirements and PDPO-aligned data handling.
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