One accountable partner. Three integrated phases. Zero coordination overhead.
Brightfield operates as a single command layer over your launch — replacing 6–10 disconnected suppliers with one cohesive team, one timeline, and one reporting surface.
The 3-Phase Launch Timeline
Phases overlap deliberately — creative feeds targeting, targeting fills operations.
PHASE 01
Weeks 1–4
Creative & Digital
Brand distinction, positioning, and the digital surfaces buyers first touch.
- Project naming, bilingual (EN / 繁中) narrative development
- Logo, brand system and premium print collateral
- Sales videos, drone cinematography and lifestyle films
- Enterprise developer portal, Matterport VR embeds, CRM wiring
- SRPE & PDPO compliant forms and disclaimers
PHASE 02
Weeks 3–8
Targeted Advertising
High-intent, defensively priced media to fill the pipeline before doors open.
- Defensive SEM on project + developer branded terms
- Google Display Network + prestige portal takeovers (HKET, Spacious, 28Hse, House730)
- Xiaohongshu (小紅書), WeChat Moments & Douyin GBA push
- Geo-fenced OOH & MTR transit network placements
- Local & GBA KOL activation programme
PHASE 03
Weeks 6 onwards
Sales Operations
The physical conversion layer: mall pop-ups, sales gallery, contract close.
- Tactical pop-up showpoints in IFC, Harbour City, Festival Walk
- Hospitality-grade sales gallery staffing with 100% attendance SLA
- Agent coordination, lighting, presentation & upkeep
- Guest check-in routing, CRM sync, daily reporting dashboards
- Contract-day logistics & handover management
Closed-Loop Attribution
From ad click to signed SPA — tracked end to end.
STEP 01
Ad Impression
STEP 02
Portal Landing
STEP 03
CRM Capture
STEP 04
Showroom Visit
STEP 05
Signed Agreement
Ready for a fully integrated launch?
Book a confidential strategy call with Brightfield's senior HK / GBA launch team.