One sales operations partner. Every stage from showroom build to signed agreement.
Brightfield Management manages first-hand property sales and operations for developers in Hong Kong and the Greater Bay Area, with online and offline marketing supporting the sales floor rather than running separately from it.
What does a first-hand property launch look like stage by stage?
Four operational stages build and run the selling process, with marketing as the fifth stage supporting them throughout.
Showroom Design & Set-Up
We build the selling environment: layout, fit-out management, lighting, audio-visual and handover.
- Visitor flow planning for the sales gallery and show flats
- Fit-out contractor management and programme control
- Lighting, audio-visual and model display commissioning
- Statutory notices, disclaimers and display requirements
- Snagging round and documented handover before opening
Sales Gallery Arrangement & Logistics
We run the sales day itself: run sheets, ballot handling, queue control, unit release and contract rooms.
- Written run sheet and role-by-role briefing for every sales day
- Registration, ballot and cashier's order handling under supervision
- Queue control, crowd safety and waiting-area management
- Unit release board and real-time availability updates
- Contract room scheduling and end-of-day reconciliation
Agent & Booking Management
We control who comes in and when: agency accreditation, viewing slots, buyer appointments and attribution.
- Estate agency accreditation and briefing sessions
- Viewing slot allocation across agencies and direct buyers
- Buyer appointment scheduling with reminders and re-booking
- First-introduction registration for provable commission attribution
- Daily booking, attendance and conversion reporting
Customer Service & Showroom Management
We hire, train, roster and supervise the people who face your buyers every day.
- Recruitment and vetting of gallery hosts and receptionists
- Product, service and compliance training before the first shift
- Rostering with a contractual 100% attendance guarantee
- On-site supervision, grooming standards and mystery-shopper audits
- Daily presentation checks and hospitality inventory upkeep
Marketing Support, Online & Offline
Marketing exists to fill the appointment book: brand foundation, websites, billboards, banners and search visibility.
- Brand foundation, buyer positioning and project naming
- Project website, virtual tour and lead capture into your system
- Offline billboards, transit media, site hoarding and print
- Digital banner suites and paid search across launch channels
- Encyclopedia entries, map listings and structured data optimisation
How does digital marketing convert into signed property sales?
Every lead is tracked through one CRM pipeline — from ad click, to portal landing, to sales gallery visit, to signed SPA — giving developers a single source of truth.
Ready for a fully integrated first-hand property launch?
Book a confidential strategy call with Brightfield's senior Hong Kong / Greater Bay Area launch team.